Morning Chalk Up's Year in Review — 2024

Morning Chalk Up’s 12 months in Evaluate — 2024


The final 12 months has been filled with vivid moments in addition to some extraordinarily heavy ones. Because the chief staff overlaying the neighborhood and sport of CrossFit, we at Morning Chalk Up by no means take our duties flippantly. 

We now have been honored to maintain you knowledgeable during the last 12 months by sharing an important information of the day, whether or not it’s devastating, inspiring, motivating, instructional, and even controversial.

So, to wrap up 2024, we thought we’d offer you a bit of perception into the information we introduced you all 12 months lengthy concerning the tales, athletes, volunteers, heroes, and the whole lot in between throughout the CrossFit ecosystem.

Morning Chalk Up’s 12 months in Evaluate, by the Numbers

  • Over the 12 months, the Morning Chalk Up despatched 266 editions of our free e-newsletter (as of December 24) — totaling 19,000,000 emails

As you could discover, our e-newsletter directs readers to Barbend.com, the place readers can discover storylines and associated matters. 

  • You popped over to Barbend.com virtually 2 million occasions this 12 months to learn our interviews, profiles, neighborhood highlights, and deep dives into the trade.

Bringing you three tales per day is not any straightforward feat, however now we have the easiest staff of writers interviewing athletes, coaches, and professionals in our house and delivering articles on the day by day. 

Along with of us like Ben Bergeron, EC Synkowski, Jason Ackerman, and Jason Fernandez, we introduced on contributors like Jared Enderton, John Wooley, Justin Adams of RX Gymnastics Coaching, and Mike Halpin of Recognized & Knowable. 

  • Twenty journalists contributed to our written content material, producing over 1,000 articles. Emily Beers clocked essentially the most on the staff, like all the time. 

Our protection of Lazar Ðukić’s tragic loss of life on August 8 and the associated tales afterward had been a few of our most learn of the 12 months, and this was nothing that we took flippantly. 

  • With each story that we wrote concerning the Ðukić household, numerous tears had been shed by these of us who turned them in. We did our best possible to stay skilled in our recounting of occasions and information, figuring out that our supply of such heavy information was impacting so a lot of our readers. 

On the social media aspect, a lot of our most shared posts had been regarding Lazar and his household. It simply goes as an instance the love our neighborhood had for him and the continuing help they’ve for Luka. 

One other main storyline that gained traction on social media was Haley Adams’ comeback and her first in-person occasion of the season at Syndicate Crown. 

Posts about different comebacks — together with Tia-Clair Toomey-Orr, Gui Malheiros, and Maddie Sturt — had been additionally a few of the hottest of the 12 months.

With over 1,200 posts imagined, designed, and written, we welcomed near 40,000 new associates to our Instagram neighborhood on @morningchalkup and on Fb mixed. 

  • Whereas there have been some minor adjustments to the Morning Chalk Up staff this 12 months, our core staff has remained the identical, with Joe Genetin-Pilawa as our Managing Editor and Nicky Freymond as our Social Media Supervisor.

It’s inconceivable to quantify the highlights and shoutouts we had been in a position to assist echo community-wide. 

Collectively, all of us threw down at tons of of native competitions, gave at the very least 1,000,000 chalky excessive fives (don’t fact-check that one), and sweat in areas and with individuals we maintain pricey. 

Readers such as you give us numerous concepts, inspiration, and gasoline to maintain pushing ahead on this ever-changing trade, even by way of the darkest occasions all of us confronted this 12 months.

See you in 2025, and thanks a lot for being right here.

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